PROTOCOL Singapore picks up five new clients

KELVIN KAO.jpgSocial media agency PROTOCOL has announced five new business wins in the first quarter of 2018. The new additions to the agency's client list are Starhub, Raffles City and F&N Seasons for the Singapore market, as well as Canon and Club Med for the Asia region.

PROTOCOL Managing Director Kelvin Kao (pictured left) said, "We are delighted and would like to thank our clients for entrusting their business to us. We're very much looking forward to earning that vote of confidence by doing world-class work in the months to come."

For Club Med, the agency oversees social media strategy and content creation for 3 resorts - Club Med Tomamu in Hokkaido, Club Med Kani in the Maldives, and Club Med Bali.
"We are very excited to be working with PROTOCOL. We selected PROTOCOL for their content creation strengths and the ability to deliver brand stories which bring to life the Club Med DNA. The modern traveler seeks memorable experiences which empower them to build their personal brand. Through our collaboration, Club Med will be able to more deeply engage our consumers through authentic storytelling," said Vincent Ong, Vice President of Marketing, Club Med East and South Asia & Pacific

For Canon, the agency is tasked with social media content creation across 9 regional markets including Thailand, Vietnam and India. The agency had previously won the Canon Singapore account in 2017 for their B2B social media & content marketing work, which continues into 2018.

"We are excited to be collaborating with PROTOCOL for our regional work across different markets in South and Southeast Asia. Their content creation expertise and keen understanding of social media platforms will be an asset to our marketing communication efforts," said Katsuya Tode, Senior Manager of Regional Business Imaging Solutions, Canon Singapore.

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