Neo Mashigo’s One Show Pick of the Day is Burger King’s ‘Burning Stores’ via DAVID Miami
March 22 2018, 7:38 am | | 1 Comment
Judging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.
“In advertising, most of the time we are just afraid of doing anything that could be risky, but here it’s celebrated.”
Neo Mashigo, creative partner at M&C Saatchi South Africa and One Show 2018 Print & Outdoor Jury Member, was thoroughly impressed by DAVID Miami’s “Burning Stores” Burger King campaign, which features photos of real restaurant fires from over the years.
1 Comment
But this is a horrible ad. It is so scammy. It does nothing to sales, nor is it appetising nor establish a love for the brand. Unless you’re into cheap jokes.