M1 Appoints Dentsu Singapore for creative duties

Rosalynn Tay.jpgDentsu Singapore has been appointed as integrated creative and strategic partner for leading communications provider M1 Limited.
The agency will be responsible for developing brand and product campaigns including digital communications across their Consumer and Corporate business units.
Rosalynn Tay, CEO of Dentsu Aegis Network Singapor (pictured), said, "We are excited about winning an iconic local brand. M1 is a familiar face to all Singaporeans, with a notable story to tell. As the communications industry continues to evolve, we look forward to teaming up with M1 to create lasting and impactful stories that resonate with the nation."
"The Telco space is fast-paced, and highly competitive. To stay relevant, we will continue to build the M1 brand to inspire our customers," said P. Subramaniam, Chief Marketing Officer, M1. "We look forward to working closely with our new agency partner Dentsu Singapore, to engage our customers, bringing new and innovative products and services to them."

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