Innocean Worldwide India and Hyundai together say no to gender bias – Women#Men

Among the big conversations that are keeping us busy these days is the one on gender equality. ‘Women are equal to men’ has been at the centre of many discussions and communications. On this International Women’s Day, Hyundai India joined the ongoing conversation on around gender parity, only to give it a never before twist.

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In a first, Hyundai India celebrated International Women’s Day with a digital campaign that prefixes a hashtag with a word. So what we see is Women ‘not equal to’ men but soon enough the ‘not equal to sign’ changes into a hashtag, making way for the first ever hashtag prefixed with a word.

With Women # Men campaign, Hyundai India successfully delivers the message that is really the need of the hour – It shouldn’t surprise us if more women take the driver’s seat. The campaign, supported by a short digital film, invites women to click a selfie in the driver’s seat and share it with the hashtag Women#Men.

It is not the first time Hyundai India has taken a bold stand and started a socially relevant conversation. From celebrating a mother’s #ToughLove to introducing ‘Swachh Can’ as standard fitment in all its cars, Hyundai India has been at the forefront of underlining matters that really matter.

S M Talha Nazim, Senior ECD, Innocean India, said, “Big brands must talk about big issues that affect society. And gender equality is one of the greatest issues of our times. We wanted to drive home the point that it’s high time we said no to gender bias.”

Abhishek Chhabra, GM – Digital Services, added, “International Women’s Day was the perfect opportunity for Hyundai India to communicate its belief in the power of women with a digital innovation. It is simple yet impactful.”

Anushina Rajesh, GM – Client Servicing, said, ” Families, offices, society, women are the centre point of our world. This campaign celebrates women as the driving force in every sphere of life.”

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