Shenzhen Guangdong China wins Package Design Best award for Shenzhen Baixinglong’s “Huanghelou jiu” at International Mobius Awards
Shenzhen Guangdong, China has won the Package Design Best award for Shenzhen Baixinglong Creative Packaging at the at International Mobius Awards. The agency took Best of Show in Food & Beverages with its “Huanghelou jiu” wine box entry. The design, which targeted men 40 to 50 years old, is nostalgic as it is based on the shape of the Yellow Crane Tower, a Chinese landmark in the same district as the advertiser, Wuhan Tianlong Yellow Crane Tower Wine Co. Ltd. The tower has been built and rebuilt in various forms since around AD 223.
VML Sydney takes out Best of Show-Digital/ Mobile for unique use of media with McDonald’s ‘Snaplications’VML Sydney takes out Best of Show-Digital/ Mobile at International Mobius Awards for unique use of media with McDonald’s ‘Snaplications’
French ad agencies led the Best of Show (Grand Prix) winners list. BETC, Paris, won Best of Show in both Commercials/TVC and Social Media Marketing with “Timeless” and “Like My Addiction.” Havas Paris took top honors in Brochure/Book for “Annual Report.”
BETC developed the video “Timeless” for Lacoste, Paris, to demonstrate the brand’s lasting value. The “Timeless” theme begins in the 1930s with a young man who falls in love with a girl at first sight and follows her onto a train. His trip through the train’s cars become a documentary of periods where styles change, but the Lacoste brand remains as elegant as ever.
BETC’s charitable work, “Like My Addiction” done for Addict Aide, Paris, was selected Best of Show in Social Media Marketing and also won First Places in Social Media Marketing and in Digital-Mobile. “Like My Addiction” uses an Addict Aide Instagram account featuring a young alcoholic to demonstrate how hard it is to recognize addiction in someone close.
Havas Paris earned Best of Show in Brochure/Book for “2016 Annual Report” done for LVMH/LVMH Moet Hennessy Louis Vuitton SE, Paris. The report, released in October 2017, sought to revamp the perception of the annual report. Havas accomplished this by explaining the LVMH values editorially and with digital and social media, drawing inspiration from contemporary art and coffee table books.
Best of Show-Brand Identity went to Williams Murray Hamm, London, for “Aberlour-Pernod Ricard.” Despite growing to the sixth position in the global market (and France’s No.1) Aberlour whisky was relatively unknown to the general population and had not changed its communication much since 1879. The new approach pulled from the founding family’s motto: “Let the deed show,” meaning actions speak louder than words.
The Best of Show Student Award went to a Miami Ad School Rio team that created “Nivea Soccer Sunscreen: Protect Your Skin With the Same Passion You Show Your Team.” The students are art directors Saulo Guimaraes Vinheiro, Gabriel Carvalho and Valeria M. Turcott, and copywriter Carolina Mauricio. The entry presents the sunscreen product in many colors and an array of face painting patterns that at once protect the skin from excess harmful rays of the sun as a loud, bright enthusiasm for one’s favorite team. Nivea Soccer Sunscreen is a facial sunscreen designed with the colors of Brazil’s most popular soccer clubs.
All Best of Show winners also received First Place statuettes. Overall, 18 entrants were nominated in seven categories for Best of Show. In the 47th annual competition overall, entrants from 22 countries won awards.
For more information, visit mobiusawards.com