Mullen Lintas India's new campaign for Vistara makes you look forward to flying again

Vistara.jpgMarking the completion of 3 glorious years of Vistara, a joint-venture between Tata Sons and Singapore Airlines, Mullen Lintas India has conceptualized a campaign titled 'Flying - it just feels new again', featuring Vistara's brand ambassador, Deepika Padukone.

The first Vistara flight took to the sky on January 9, 2015, and the airline has achieved exponential growth within just three years. The airline has grown its operations to 22 destinations with over 700 flights a week, with a fleet of 17 Airbus A320 aircraft, flying more than 7.5 million happy customers.

VIEW THE SPOT
In this short span of time, Vistara has won multiple accolades: The 'Best Airline (Domestic) 2017' by the readers of a luxury travel magazine, Travel + Leisure India & South Asia, Most Outstanding Airline - Premium Economy & Economy by Travel & Hospitality magazine, Brand of the year 2017 by World Consulting & Research Corporation and more. Despite being a relatively new player, it has managed to create a special space for itself in the Indian aviation industry.

Vistara2.jpgVistara3.jpgThe agency was assigned with the task of capturing the superior travel experience of flying on Vistara and also to re-interpret and deliver on the brand's thought of "Fly the new feeling".

Virat Tandon, CEO - Mullen Lintas, said, "Flying on the domestic sector was not an experience one looked forward to. But, Vistara has changed all that with an experience that is so refreshing. Once you have flown Vistara you always look forward to your next Vistara flight. The new campaign just tries to capture the feeling when you fly on Vistara - quite uplifting."

Vistara is built on a strong value proposition of a superior flying experience. The airline offers gourmet food, personalized intuitive service, and the best-in-class rewards program, Club Vistara. One of the airline's unique features is the 'Premium Economy' segment that offers great food and additional space. Everything at Vistara is planned and designed keeping the flyer at the centre.

Sanjiv Kapoor, Chief Strategy & Commercial Officer - Vistara, said, "Deepika was our first and only choice as our Brand Ambassador. She embodies everything we want to convey about Vistara: that we are classy, charming, stylish yet down to earth. International yet Indian, highly pedigreed but keen to make our own mark in our own way, making our parents proud in the process. And the connection was instant and mutual. Deepika herself stated at the time that if there was one airline she would like to be associated with, it was Vistara. The magic and chemistry between the brand & Deepika were evident to all."

Padukone said "Vistara is undoubtedly the finest airline we have in the country today, and I am delighted to be their brand ambassador. Our latest campaign is very refreshing, and shooting for it was a lot of fun! Vistara is a fine representation of two of world's most reputed organizations, Tata and Singapore Airlines, and I truly believe that it is poised to become a trend-setting global brand."

Credits -
Creatives: Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Vipul Kundra, Arvind Murali
Account Mangement: Syed Amjad Ali, Sirish Suveer, Shival Arora
Planning: Ekta Relan, Shristi Khandelwal
Production House: Epitome
Director: Tejal Patni
Client: Anjali Birla Taparia, Sidharth Grover, Amit Agarwal, Shruti Chakravarty, Palack Khanna

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.