Kinetic Singapore brings elements of the city and country into a red packet design for MINI
February 9 2018, 10:06 am | | No Comments
Inspired by MINI’s latest car in the line up, the new MINI Countryman, Kinetic Singapore brought the elements of the city and country into a red packet design. It is a reflection of the MINI Countryman’s product positioning and character, yet symbolic to Lunar New Year – To unfold, explore and discover more opportunities and good things in the new year ahead.
The red packets were printed in 8 different pantone colours, followed by an intricate foil stamp in copper and gold and finished with blind embossed patterns to add that luxurious, tactile and visual texture.