Growmint Jakarta hires Teguh Wibowo as creative director to lead new their Growmint Brand Unit

Growmint Jakarta has added a unit of division called Growmint Brand Unit (GBU). At the same time, Growmint has appointed Teguh Wibowo as creative director to lead the Growmint Brand Un team. Ibob, Teguh Widodo’s nickname is former Creative Director of Dentsu Strat (now rebranded to Dentsu One).

Widodo (pictured) is assigned to lead and groom GBU, a small team focusing on media neutral brand solutions and branded content creations. Aside from leading and grooming the team, Widodo will perform as Brand Design Lead. Widodo’s lengthy experience in various prominent brand development projects, such as Garuda Indonesia and Gudang Garam to name a few, is considered as the kind of solid credential that Growmint need in order to pursue brand solution businesses.

“Growmint Brand Unit, or commonly referred to as GBU, is one of Growmint’s commitment to delivering more optimal results and positive impact to our clients. More Indonesian businesses, big and small, are now crossing over to digital. Their brands’ readiness and capability to live and breath in the digital world should be one of the key success factors,” said Ruli Himawan, Managing Director of Growmint.

Himawan also added that Growmint is currently facing a whole new level of expectations that require it to be able to put both more depth and nuances in its solutions. “Our works on behalf of our existing clients have propelled us to a higher level of industry recognition. Both Citra Pariwara and Pinasthika have positioned us in the top 5. But by all means, this is nothing if we cannot give significantly better impacts to the clients that have put their trust in our hands.”

“GBU will be one of Growmint’s arms to reach out to new digital territories”, Himawan also mentioned. “As creative director at GBU, Teguh Wibowo will have a role to lead the team in building brand identity within the company so as to strengthen their positioning in the midst of increasingly strong business competition.”

“With the development of technology, both brands and most of the business sector today are beginning to face transitions in many ways, one of which is in communicating with their target audience,” said Wibowo.

According to Wibowo, by becoming part of Growmint, GBU as a brand communication solution provider is also positioned in the right environment. Being “born” from and managed by a digital agency gives GBU the right kind of context and exposure that would enrich the way GBU crafts its approaches and solutions.