Eight HK creates new websites for Odin Japan to support expansion of Niseko-based brand
Eight has unveiled a cluster of new websites to support the continued expansion of client Odin property in Japan. Odin, the Niseko-centric hospitality and real estate brand has been growing steadily, having announced a number of new retail and restaurant ventures during the past 12 months.
The flagship Odin Place retail property launched last winter at the heart of Hirafu has quickly established itself as the social nexus of the ski resort, bringing brands such as Moncler and Burton Snowboards to Niseko for the very first time. Tenants include a local brewery taproom, an authentic alpine fondue restaurant, a artisan bakery, a bistro and après-ski bar, a sushi restaurant, two luxury skiwear stores and a lifestyle property office.
“With the opening of Odin Place, we have made a great stride forward to establish the visibility of the Odin brand ethos and offering”, said Odin director, Nicolas Gontard. “As a design-led, premium real estate company, this boutique project was really close to our hearts and brings mature retail into the Odin fold for the first time. We feel this completes the vision we had when we started Odin in 2007 and gives us a great platform to grow with.”
Odin’s rapid expansion has included a number of retail brands, including the creation and operation of a bakery named Koko, a bar/bistro called Musu, and an alpine restaurant dubbed The Alpinist.
“Creating wonderful social experiences for resort visitors is core to delivering true Odin moments”, continues Gontard. “We all know that it’s the charming corner store, the friendly delicatessen, the lively little bar that create the magic we all look for. This is what real estate is truly about.”
Eight has art-directed photography, written content, and designed and built the websites for all of Odin’s new ventures. The websites can be viewed immediately at odin-property.com, alpinistniseko.com, musuniseko.com, kokoniseko.com and nisekobarn.com.
“We love working on Odin”, says Executive Creative Director, Iain Richardson, “Because everything we do is rooted in distilling genuine experiences into imagery and creative story-telling. It is true to the original meaning of the much-overused idea of authenticity.”