BBDO Guerrero launches #AllForBaby campaign celebrating 125 years for Johnson's Baby

Johnsons.jpgBBDO Guerrero has launched #AllForBaby, an integrated campaign for Johnson's Baby to commemorate the brand's 125 years of unwavering commitment to always give the best for babies.
 
Set for a year-long roll-out across South East Asia, the #AllForBaby campaign is anchored on a hero film that mimics the Herculean role of mothers in stopping at nothing to keep her child safe. It reinforces the power of a parent's touch; creating a world where every child can thrive. It speaks of a timeless message of safe and protective care - something Johnson's has been delivering for 125 years.

VIEW THE SPOT
The #AllForBaby campaign broke with a launch event in the Philippines and launches in Singapore, Malaysia, Vietnam, Thailand and Indonesia soon followed. The campaign featured on social media, radio, billboards, and in-store touchpoints.
 
Johnsons2.jpgJohnsons3.jpg"It's a milestone worth commemorating. Not just because of the significant number of years. But more because of its relevance," said Rezel Aquino, Johnson's Marketing Director for Baby Care in South East Asia. "For moms in Manila, Jakarta, Bangkok, Kuala Lumpur, Ho Chi Minh and Singapore, nothing is too much for their baby - and that's how we at Johnson's feel as well. This is the brand promise the #AllForBaby campaign brings to life and reinforces".
 
"It's a campaign we're privileged to have worked on", said Francine Gonzalez, Managing Director of BBDO Guerrero. "It's a message told in a voice only a big brand of Johnsons' stature can believably deliver. And one that hopefully connects with all mothers."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.