Andre Kassu, partner & CCO for Crispin Porter & Bogusky Brazil named Humanity & Culture Executive jury president APAC Tambuli Awards

Andre Kassu.jpgThe Asia Pacific Tambuli Awards has named Andre Kassu, Partner & Chief Creative Officer, Crispin Porter & Bogusky Brazil, as the 2018 Jury President of the Humanity & Culture Executive Jury. Kassu will also serve as juror in the Creative Executive Jury.

The pioneer award show globally that honors brands that do good and do well, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Kassu commented, "real change doesn't happen when it's spoken. It happens when it's put into practice. Changing is not about taking advantage, it's about making a difference in people's lives. Tambuli Awards follows this way of thinking and because of this pioneering spirit, for seeing it before everyone else, for bringing up the discussion, I will cross the world to be on this jury."

Kassu started his career at Artplan. Then, he worked for 8 years at F/Nazca S&S. In 2008, he started working at AlmapBBDO, where he was a Creative Director for two years. He's currently a partner at CP+B Brasil - an advertising agency that began operating in 2014 - along with Vinicius Reis, and Marcos Medeiros, the other partner and with whom he forms a creative duo.

He won the Press grand prix and was the most awarded copywriter in Cannes, back in 2010. Among the awards he won are 43 Cannes Lions. On top of that, he also won awards in the main international festivals, such as D&AD, One Show, London Festival's grand prix, and El Ojo.

In only 3 years of operation, CP+B Brasil was the second best-evaluated agency by advertisers and clients, the second most perceived as integrated into the country, and Kassu is the second most admired advertiser by agency professionals, according to Agency Scope. In this short period, CP+B Brasil has gained renowned clients such as AB Inbev, Stella Artois, Mondel─ôz (Tang, Halls), Smirnoff, Johnnie Walker, McCain, among others.

Deadline for submission of entries is on March 28, 2018. The complete list of categories and entry form are available here. For inquiries, email carla.estanislao@uap.asia.

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