TBWA Malaysia’s Gigi Lee named jury president of the 2018 global Cresta Awards

The international Cresta Awards has appointed Gigi Lee, the Chief Creative Officer of TBWA\Group Malaysia, as it’s 2018 jury president.

“The Cresta Awards has a ‘no politics, no discussion’ judging system. The show has a purely mathematical system, and that’s why I respect it. Tough selection, no games, and a panel of respected creatives. Their one job: Find the very best work from around the world, and establish the absolute creative standard. We will celebrate ideas that inspire the world beyond the parameters of our industry,” said Lee.

“Gigi is a top awarded creative talent who is regionally and globally recognized for the impact she has created within her advertising community. We are thrilled and extremely honored that she accepted our Grand Jury President invitation as we celebrate Cresta’s 26th anniversary.” said Nancy Ross, President and Co-Founder, Cresta Awards.

Lee’s career started with a ‘You had me at Helvetica’ moment. Her foundation in art and design led her from one account to another, with bigger and greater responsibilities each time. Some of the brands she’s handled include Tiger Beer, Guinness, P&G, Toyota, Lexus, Colgate, Campbell’s, KFC, ASTRO Broadcasting, and more.

In her first 3 years as ECD, she won Best of Show and Agency of the Year at the Malaysian Kancil Awards. She was named World’s 12th best ECD by The Big Won; and One of Asia’s Top 10 Creatives by Adobo Magazine. As well, she took home heavy metal at ANDYs, ADC, Adfest, Cannes, Clio, D&AD, LIAA, NYFest, and One Show.

The 2018 Cresta Grand Jury is comprised of 86 members from 45 countries. The shortlist, prepared by pre-selection juries around the world, is sent to each member who judge the entries in their own time.