Ogilvy Indonesia becomes One Ogilvy and appoints two women leaders to head domains

Ogilvy Indonesia will become fully OneOgilvy this year to offer full a services approach to clients.

To this end Ogilvy Indonesia has made several changes in their structure and promoted long time Ogilvy social and digital lead, Yuliani Setiadi to lead Consumer Experience domain,  which comprises of former Social@Ogilvy and OgilvyOne capabilities, and welcomes Insani Karunia as General Manager for its boutique brand agency SoHo Square. Both women are recognized by the industry as the best in their field.

Setiadi (pictured left), was General Manager of Social@Ogilvy and her rise to lead Customer Experience or affectionately called CX domain is well forecasted. Previously based in the Netherland, Setiadi returned to Indonesia in 2012 and immediately applied her planning skills into the then fledging Social@Ogilvy. Since then, she has managed to grow the business tenfold as well as won awards for Ogilvy during her leadership. She combines her tech-savvy nature with a business instinct that zooms in on commercial results for clients. Setiadii brings the perspective of millennials to her role by being the youngest member of the Ogilvy Indonesia’s Executive Committee. Her ‘learn fast, fail fast’ principle has been key in bringing Ogilvy’s digital transformation to life.

Karunia was previously Group Account Director in MullenLowe and has over 15 years of experience in the field of brand communications ranging from content and activation to advertising.

Having a law degree, Karunia’s started her career in the banking industry and soon felt that her true calling was in brand communications.

Karunia acquired her expertise and skills from managing several major local and international brands and corporation ranging from nutrition to beauty to tech-companies, including Frisian Flag, Nestle, Unilever, TempoScan, Indofood and Google. Her capabilities are not only in business performance, but her passion in pursuing quality creative outputs help MullenLowe Indonesia to become the Digital Agency of The Year in 2016 through Indomie works.

Anne Ridwan, Chief Executive Officer Ogilvy Indonesia said, “This is the most exciting time for Ogilvy Indonesia. Yuli and Sani, both are strong leaders that we need to further adapt to the environment. While Yuli is a true Ogilvyan and no doubt will further heighten our offering in this digital transformation era, it was a delight to welcome Sani in our family. Her new way of thinking, track record and strong reputation amongst her clients and in addition her collaborative spirits are the qualities that attracted our attention. We believe that with Sani at the helm, SoHo Square will rise even higher and become one of the top boutique brand communications agency of choice in Indonesia.”

Karunia said, “It was a great pleasure to be acknowledged by Ogilvy and I am so excited to be with the SoHo Square and Ogilvy team. Working in a multi-channel agency will enable me to further sharpen my knowledge and implement it in full circle how to be idea first and media agnostic then be exploded throughout all channels. Which I believe would be essential in the current dynamic world where mobile ready communications are the main pull factor for millennials and Gen Zs.”

Setiadi said, “I am honored to be entrusted with growing Ogilvy’s digital transformation in OneOgilvy. I truly believe in the spirit of Ogilvy and for me here, I can be out of my comfort zone, while having the best support possible. Customer Experience domain will be key to help our clients achieve their business objectives in an increasingly fragmented consumer landscape.”

Ridwan added, “Ogilvy has been in Indonesia for more than 40 years serving various clients holistically. We are moving forward with ‘The Next Chapter’ and be known as One Ogilvy as part of a transformative plan to unify the Ogilvy brand and refocus the business of ‘Making Brands Matter’. Yuli and Sani will be one of the key factors in making the OneOgilvy move a success.”