MSIG Singapore partners with M&C Saatchi for regional brand building, digital and social media

MSIG, one of Asia’s leading general insurers with an extensive range of insurance solutions for commercial and personal risk protection, has appointed M&C Saatchi Singapore as its AOR for its regional office, MSIG Holdings.

The remit for the regional office is to drive MSIG’s brand presence and digital transformation across key markets including Singapore, Vietnam, Thailand, Malaysia, Indonesia and Hong Kong.

Selected for its integrated capabilities including digital and social media, M&C Saatchi will work with MSIG to support new product launches and enhance its online communication channels, while ensuring regional consistency in brand and communications messaging. The team has already launched MSIG UMax, a user-based motor insurance in Singapore, and revamped its online channels in some of the other markets.

Tanuj Philip, Founding Partner & CEO of M&C Saatchi Singapore (pictured above), said: “We look forward to partnering with MSIG on their brand building journey and launching many exciting initiatives in the region.”

Rebecca Ang Lee, Senior Vice President, Brand & Communications and Business Excellence, of MSIG Holdings (Asia) said, “We are happy to partner with M&C Saatchi as they have shown a clear understanding of our business. We look forward to working closely together to bring the brand to the next level”.