Leo Burnett Mumbai creates a Republic Day film for Bajaj V’s extraordinary Invincible Indians
Each year on 26th January, 2018, India celebrates its Republic Day. But have we ever given this a thought – what does being a Republic really mean?
As per the dictionary meaning, Republic means “a state in which supreme power is held by the people”.
There are people around us who take this power in their own hands and go beyond themselves to serve society. We call them Invincible Indians. Last year Bajaj V presented the stories of such people. To help these solid men and women, Bajaj V transformed itself beyond being the nation’s pride to a vehicle that gave more power to these Invincible Indians so they can accomplish their goals better.
And just like these Invincible Indians, when each of us will come forward, take charge and strive to initiate change around us, only then will this nation be truly called a Republic. This thought is translated beautifully in Leo Burnett India’s new film for the Invincible Indians.