Dixi Chern joins MullenLowe Group China in the role of Unilever’s business director across China

MullenLowe Group China has appointed Dixi Chern to the role of Unilever’s Business Director in China.

Chern (pictured left) joins the network with over 10 years of industry experience having been in strategy roles in his past agencies at POSSIBLE and Mirum. Prior to joining MullenLowe Group China, Chern was Media Strategy Director at Starcom MediaVest where he worked on major campaigns for AB InBev across Greater China.

“We have gone through a very comprehensive search in the past few months to find the right candidate to take up this vital role,” said Richard Tan, CEO of MullenLowe Group China. “The global MullenLowe Group has a very long tenure with Unilever for more than a century, and have had 25 years of partnership with Unilever China since 1993. Based on this long-lasting partnership, it is vital that our team leader for the account has the vision and relevant experience to deliver cutting-edge solutions, ensuring the Unilever brands stay ahead in a rapidy developing market.”

“The cohesiveness and creativity of the fully integrated agency model really attracted me”, added Chern. “This is a great opportunity and I’m looking forward to playing that vital role to make a difference to the Unilever business development in China!”

Unilever China has expanded its relationship with MullenLowe Group China in 2018, with new brand assignments added to the agency’s current portfolio.