Xander Lee joins BBH Singapore as creative director focusing on digital innovation projects

BBH Singapore has appointed Xander Lee as Creative Director focusing on digital innovation projects.

Prior to this appointment, Lee (pictured left) spent nine years at Ogilvy where he managed a team of creatives across various regional and local accounts that include Google, Nike, Allianz, Singtel and the Ministry of Culture, Community and Youth.

Lee’s work has been recognized for its creativity and effectiveness at international festivals including One Show, Clio, Webbys and the Effies. He cites his professional highlights as being awarded the FWA Site of the Year for Google Ramayana and helping Singapore’s small-time hawkers defeat big-time Chef Gordon Ramsay in the Singtel Hawker Heroes campaign.

Joakim Borgstrom, ECD, BBH Singapore said, “Xander is one of the most talented people I have met, with an extraordinary way of thinking. We feel very happy and lucky that he is part of the BBH family.”

Lee said, “I’ve always been a fan of BBH Singapore. Not just because of the work, but also because of the many talented black sheep I’ve met. I’m really fortunate to join this amazing team and I can’t wait to recycle all my old jokes with them!”