Volvo and GREYnJ United Bangkok use the God of Thunder to put on an electrifying spectacle

GREYnJ United Bangkok and Volvo have called upon Thor – the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan.

The “Volvo Lightning-Powered Billboard” is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.

VIEW THE CONCEPT

LISTEN TO THE RADIO ELEMENT

In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above.

Social media activations centered on the hashtag #PurePower engaged followers and created online buzz gaining almost $4 Million of free media coverage, and boosted Volvo to the most searched plug-in hybrid brand for the duration of the campaign. The campaign was also supported by radio and various online & digital OOH channels, and sparked a record of 10x more leads that accelerated test-drives. Most importantly, it generated 3x more monthly sales than any previous Thai Volvo campaign.

Credits –

Producer: Jessica Bonney