Tencent Video launches an art sculptures installation campaign in Beijing via The Nine
Tencent Video China recently launched an art sculptures installation show, created by The Nine.
In bustling Sanlitun, Beijing, The Nine created a world in which all creatures were crazy about Tencent Video. By peeping through a crevice, into a cave, or inside a broken egg, viewers observed a fascinating secret world. While a vivid anteater was creeping up on its prey and stretching its tongue, the ant in the cave, unaware of the predator, was still indulged in the movie on its phone. In the water, an octopus was holding a bucket of popcorn with one tentacle and a cellphone with another, enjoying Tencent Video with his frog friend, who did not even notice the mosquito bite. Inside a broken egg, the two heads of a tyrannosaurus were jostling for the only tablet. All these creatures holding smart phones and tablets were all deeply immersed in Tencent Video.
Fun and bizarre, they brought joyful moments to the viewers. By attracting the crowds to stop by and take selfies with the sculptures and installations, The Nine conveyed the idea “We All Love Watching Tencent Video” with a whimsical touch.
The campaign attracted over 100 million online and offline views in 3 days. Tencent Video rated No.1 in most often mentioned video streaming platform.
Credits – Founder and Chief Creative Officer: Jody Xiong. Art Director: Jody Xiong. Copy writers: Candy Chen, YiXiao Chen, Jun Cao, Charis Chang. Designers: Jody Xiong, Lingwei Hong. Account Manager: Nancy Yang, Xin Yang. Production House: Gwantsi. Artist: Jody Xiong. Technical Support: Yan Shui Ni Ba. Photographer: Shanghai Fan’er Culture Communication.
