Natasha Ann Zachariah joins Tribal Worldwide Singapore as senior writer at Telling Stories

Natasha Ann Zachariah who led The Straits Times Life’s Design section has joined DDB Group as Senior Writer at Telling Stories, Tribal Worldwide’s new film and content division.

Zachariah (pictured left) spent seven years at The Straits Times creating integrated content featuring high-profile architects, designers, start-ups owners and C-suite personalities. At Tribal, she will lead a team of scriptwriters and content creators.

Tribal Worldwide’s Film and Content division has recently produced over 400 films from online videos to TV commercial to 360-degree interactive video to Telemovies and even drama series for all their anchor clients in DDB Group.


“We have built a team of agile content creators to create a repertoire of content for a new social environment. Natasha is a master storyteller with solid journalism skills and a Singaporean touch,” said Jeff Cheong, President of Tribal Worldwide Asia.

“I am excited to be working with a team of incredible writers and the pace at this place works is supersonic. This is an integrated media hub that many writers can only dream of being a part of and I look forward to putting out thought-provoking, inspiring content,” said Zachariah.