MullenLowe Philippines + TBA Studios release an online serial killer for launch of new thriller movie

Have you ever wondered what it is like to talk to a serial killer? For the upcoming thriller Smaller & Smaller Circles, TBA Studios in partnership with MullenLowe Philippines launched a Facebook chatbot that takes on the one persona people would least likely want to talk to: the film’s elusive villain, a serial killer.

​The killer chatbot uses conversation, screen grabs, clips, and the personality of one of the film’s characters to simulate the experience of conversing with a serial killer. It aims to extend the experience of the film to the environment that audiences currently inhabit, the internet.

​”It’s a fun, albeit creepy, experience that gives you a chance to explore the lore of the movie, and the depth of one of its characters. It expands the story of the film with unique conversations that lead to a different experience every time you talk to it,” says Ria Limjap, the film’s producer. “Something that both fans of the film and those who just like a thrill can enjoy.” 

Credits –

Digital Content Manager: Shinji Manlangit