Leo Burnett China loves to celebrate Christmas with a big breakfast and reflect on the past year

Celebrating Christmas with a big breakfast has been a tradition at all Leo Burnett offices around the world for decades. China is no exception, and the staff at Leo Burnett in Beijing, Shanghai, and Hong Kong picked a morning before Christmas, to gather together, and enjoy a happy brunch.

Reviewing the past year’s achievements is also a custom at the Christmas Breakfast. And in the 12 months since the last Christmas Breakfast in December 2016, all the Leo Burnett offices have achieved a lot!

Carol Lam, President & Chief Creative Officer of Leo Burnett China said, “While many 4As agencies are struggling in these changing times, Leo Burnett has been bucking the trend with a string of prestigious new business wins and advertising awards. Our ‘Reach for the Stars’ spirit, has proven once again that this is the kind of force required to push a creative agency, or even the industry, to achieve more.”

Leo Burnett Beijing expanded its business by winning an intense creative pitch in June to become Audi’s creative partner for the following two years.

Leo Burnett Shanghai not only acquired new blue-chip clients like Amazon and the China Resources Group, but also enjoyed new business from existing clients such as Pfizer who appointed the agency to take care of their Viagra business.

Down South in Hong Kong, the Leo Burnett office also snapped up new business, winning the prestigious Café de Coral account, and the international chocolate brand Lindt.

And in Taipei, the Leo Burnett office has won more than 14 new brands/clients, including UBS Taiwan, Princess Cruises, OGAWA, LAYS, etc.

Among the many awards for creative excellence the four agencies picked up, the McDonald’s ‘modern China’ campaign by Leo Burnett Shanghai, stood out with a Bronze Award for Effective Advertising at the annual Effie awards, plus a Grand Prix at the China Content Marketing Awards. The Yili Ambrosial and Yili Satine products have both achieved remarkable growth on the back of Leo Burnett campaigns. Meanwhile, under the leadership of Margaret Huang, Leo Burnett Taipei has been No.1 agency for 11 consecutive years (2006-2016), according to Brain Magazine. 80% of their clients are leading brands in the market.

Most of the Leo Burnet managers are long-time LB veterans, so they have a deep understanding of the company’s cultural heritage. The current leaders: Jeff Ho, the MD in Hong Kong, Frank Liu the MD in Beijing, and Angie Wong the MD in Shanghai, have long been committed to bringing the company’s “Reach for Stars” spirit to their everyday lives and to their daily work. Together with Carol Lam and Margaret Huang, the leaders are clearly well on the way to taking each of their offices and the Leo Burnett China brand as a whole to sparkling new heights.