Globe Telecom Philippines wants you to find the Jedi courage within in new Star Wars partnership campaign created by Publicis Jimenez Basic
Last year, Globe Telecom in The Philippines made a mark with their heart-warming campaign for Rogue One: A Star Wars Story, created by their creative agency Publicis Jimenez Basic.
This year, the Globe and Star Wars partnership is back for Star Wars: The Last Jedi. And this year’s campaign plans to continue the tradition of not only having an online film that touches hearts, but also having a campaign that truly makes a difference in the lives of Filipinos.
Globe Telecom, the Philippines’ leading mobile network, not only produces and distributes notable original content, they are also partnered with the best content producers such as Disney and its beloved franchise, Star Wars.
This year’s film is about a mother and her son, and how they find the courage they need in themselves and in each other. The film ends not just with an invitation to catch Star Wars: The Last Jedi in cinemas, but also with a call to donate to the HERO Foundation, a non-profit organization that has been helping provide educational and supplemental financial support to children left behind by fallen Philippine soldiers.
Credits:
Globe Telecom
• Joseph Caliro – VP, Creative Marketing and Multimedia Business Group
• Charly Atienza – Director, Creative Marketing Services
• Veca Keeler – Head, Communication Design & Integration
• Carla Braganza – Manager, Communication Design & Integration
• Paolo Banaga – Manager, Communication Design & Integration
• Eric Nolasco – Manager, Communication Design & Integration
• Patrick Marcelo – Social Media Strategist, Creative Marketing Services
• Yosu De Erquiaga – Channels Manager, Creative Marketing Services
Publicis Jimenez Basic Credits
• Katie Santos – Client Service Director
• Raffy Parcon – Business Unit Head
• Ish Abat – Account Manager
• CJ Jimenez – Director of Brand Strategy
• Trixie Diyco – Executive Creative Director
• Alnair Langkay / Bia Fernandez-Famularcano – Creative Director
• Lowell San Jose/ Marielle Auti Nones – Assoc Creative Director
• Leslie Cua/ Marvin Ramos – Creatives
Production Credits:
• Producer: Datu Gallaga
• Associate Producer: Alex Villanueva
• Production House: Film Pabrika
• Director: Joel Limchoc
• Executive Producer: Anafe Manuel
• Line Producer: Lei Villena
• DOP: Dix Buhay
• PD: Nina Torres
• AD: Cris Pasturan
• Caster: Geneive Mercado
• Production Head: Liza Apuyan
• PM: Dave Lacap
• Production Staff: Edward Amazan, Regina Inocencio, Aldo Directo, Paulo Torres / RJ Santiago
• Offline Editor: Randy Gabriel
• Colorist: Musse Cruz/ BareBones Inc
• Online Editor/VFX: Cj Martin
• Audio House: Hit Production
• Sound Engineer: Tara Lim, Eddie Boy Vargas
• Arranger: Teddy Katigbak