FCB Jakarta wins regional creative duties for Merck Consumer Health’s Sangobion

Merck Consumer Health has awarded the regional creative business for Sangobion to FCB Jakarta. Sangobion is one of Merck Consumer Health’s strategic brands, and is the no.1 Iron combinations brand in Southeast Asia.

With the appointment, FCB will be responsible for leading Sangobion’s creative communications across the Asia region and bringing brand campaigns to life.

“We are excited to propel the brand forward with FCB. The team at FCB impressed us with their understanding, enthusiasm and shared belief in our quest to become a love brand to consumers and HCPs. Their creativity, passion and expertise complement ours, providing the springboard for future success,” said Debbie Go, Regional Marketing Manager, Merck CH Asia.

“We’ve recently undertaken agency consolidation at a global brand level, making this move in Asia for Sangobion very well-timed. With consumerization in new markets like India being added recently to the Sangobion agenda, we needed a partner who is able to bring about cohesive communications thinking, while respecting diverse cultures and mindsets. I have no doubt FCB will show us that they can lead the way”, added Pritendra Chawla, Regional Marketing Director, Merck CH Asia.

Sony Nichani, Managing Director FCB Jakarta said, “This opportunity to partner Merck on brand Sangobion is really exciting for us at FCB Jakarta. Given the market challenges, we are looking forward  to partnering them at this brand stage.  This is also a strong testament to our abilities in managing regional brands and communication needs in South East Asia, a model which has been successful for Mondelez and LEVI’s in the region.”