DigitasLBi Singapore appointed digital partner for Roche-Foundation Medicine in Asia Pacific

DigitasLBi Singapore has won the digital strategy business for Roche-Foundation Medicine in APAC.

Working in partnership with their lead strategic and creative agency McCann Health Singapore, DigitasLBi will develop B2B digital marketing strategies to better communicate with and educated Oncologists across the region.

Working with data and technology to better understand the consideration process around different cancer related treatments, DigitasLBi and McCann Health Singapore will identify new strategies to activate the digital ecosystem, delivering benefits to Oncologists and patients alike.

Justin Peyton, Chief Strategy Officer, DigitasLBi said, “We are excited to partner with Roche and McCann Health Singapore on what we believe to be a very important subject. With our expertise in data and digital help we hope to develop strategies that make a difference to lives of real people.”