Comzone Cambodia wins Samsung digital duties

Samsung has recently concluded its search for a creative digital agency partner in Cambodia. A request for proposasl were sent to the top five digital agencies in Cambodia after comprehensive assessment and evaluation on digital capability.

“We are pleased to have received a variation of creative and strategic proposals which showed a keen understanding of our business. We thank all the participating agencies for putting in their best efforts for the pitch and look forward to working with Comzone who will be appointed as our digital agency for 2018,” Socheath Chea, Head of Marketing, Samsung Cambodia, said.

In an effort to narrowing its digital efforts, Samsung Electronics Cambodia will be working together with Comzone to ensure the company is engaging consumers with relevant content at optimum times, as well as through the right channels.

“We are really excited at the prospect of working together in partnership with Samsung, one of the world’s leading and most respected electronic brands. Our passionate belief in leading locally and competing globally by combining the best local and established international talents has really made the difference for us in successfully staying ahead of the competition for this challenging pitch against top notch digital agencies,” said Lundy So, CEO of Comzone.

Samsung hopes to connect with consumers through a “fresh and carefully crafted” digital activation. A new digital marketing strategy will be introduced to provide consumers with access to more information on the products they love.

“Comzone was chosen due to their strategic thinking and creative ideas which we believe will bring results. We are confident that through mutual collaboration we will establish a stronger digital presence and connect to consumers on a different level,” another senior staff of Samsung Cambodia, said.