Y&R Thailand sings about the truth that breaks senior citizen’s heart for Krungsri Auto
November 23 2017, 2:39 pm | | No Comments
Krungsri Auto is a leader in car financing in Thailand and they believe that cars have the ability to unlock many possibilities.
This year, Krungsri Auto wanted to emphasize the value of cars to consumers and create brand value for Krungsri Auto, so they launched a new product which gave loans for cars and electric wheelchairs – called ‘Whai Chill Wheelchair’.
The aim of the program is to help senior citizens get out of the home or retirement village more often. Y&R Thailand chose to sing their communication with potential consumers of the product (people between 30-40 years) whose parents have to use a wheelchair and stay at home every day.
Phenomena’s Rong Soralamp was the director.