Singapore Institute of Management taps UM as media agency following a competitive pitch

IPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced UM’s appointment as AOR for the Singapore Institute of Management (SIM) following the conclusion of a competitive review.

Originally founded by the Singapore Economic Development Board, the Singapore Institute of Management is one of Singapore’s leading private education institutions.

IPG Mediabrands Singapore Managing Director David Haddad (above left) commented: “SIM provide diverse learning experiences with an overarching vision to be the centre of excellence in education, management development & lifelong learning. UM’s core behaviour of curiosity  makes for a symbiotic relationship between our two organisations.

“We are really excited to partner with SIM at this exciting junction of their transformation journey to disrupt and revisualise the education models for today’s consumer.”

Tony Lai (above right), Director Brand, Marketing and Recruitment SIM commented: “The choice for a strategic media partner for SIM’s transformation is an important one. UM has shown us that they have both originality as well as tenacity. Originality in terms of thinking out fresh new concepts and tenacity in terms of assuring us that they have the chops to get it done.”

UM’s appointment is effective immediately.