Publicis Singapore retains Audi following pitch

Publicis Singapore has been re-appointed to the Audi Singapore account following a pitch involving multiple agencies.

The 3 year extention of the relationship will see Publicis continue to lead brand and product communications for Audi across multiple channels, including digital and experiential marketing.

“The team at Publicis continues to demonstrate a thorough understanding of our brand and its ambition for the future. We believe that they have both the vision and capability to deliver for our brand,” said Rudi Venter, General Manager Marketing – Audi Singapore. “We are excited to partner with them to write the next chapter of Audi’s growth in Singapore.”

“Audi has an incredibly rich story to tell, as an emerging leader in the fast-evolving space of mobility,” said Joanne Theseira, Managing Director, Publicis Singapore. “We look forward to partnering with Rudi and his team as we draw upon our diverse team to elevate and promote this powerful and much-loved brand.”

Publicis has partnered with Audi since 2013, when it was first appointed AOR. Publicis also currently manages Audi’s social media business, which it won in August 2016.