ITSA appointed to the Bonjour India business
ITSA India has landed the Bonjour India account following a competitive pitch.
The third edition of Bonjour India 2017-18 is a four-month-long mega voyage across India that will celebrate Indo-French partnership as well as shape the next decade of human exchange between the two countries. From November 2017 to February 2018, Bonjour India covers 100 projects in 33 cities across 20 states and union territories. Bonjour India provides a platform for enduring partnerships across the themes of Smart Citizen, High Mobility, and Go Green.
Commenting on the association, the Counsellor for Cooperation and Cultural Affairs, Dr. Bertrand de Hartingh, said, “Bonjour India is a platform that will shape the next decade of human exchange between India and France. We are very happy to have found in ITSA a partner that shares our values and vision, and we are confident in their ability to communicate it.”
Dr. de Hartingh (right), who is also Director of Institut français India and Bonjour India General Curator, added, “We look forward to a successful voyage and fruitful collaborations, bringing value to the lives of the citizens of both the countries.”
Emmanuel Upputuru (pictured at top), Founder and Creative Chairman ITSA said: “This has everything that we love. The theme of Bonjour India sort of sums up what ITSA loves. Innovation, Creativity and Co-creation are our common threads. So I am looking forward to exciting four months, where we expect to participate in some really awesome work.”
Bonjour India is unprecedented given the ambitious scale of its partnership with India. People at the forefront of their fields will share their inspiring journeys as they change society through their innovation and creativity. At events collaboratively organized across cities and disciplines, amid performances, debates, seminars and exhibitions, all audiences will find something that captures their imagination.
With Bonjour India 2017-18, India and France will come together to create, innovate and partner for a progressive and sustainable future.