Top spot: Take 5's 1 in 9 odds is the best choice

NYL_UFO.jpgNYL_Medieval.jpgThe odds get even more epic in New York Lottery's 'Go For The Win' campaign for Take 5 by McCann New York. In the latest NYL spot, 'UFO,' follows up last week's, 'Medieval,' with even more overwhelming odds encouraging players to choose between fending off an alien invasion, or playing Take 5. The spot follows the previous related Medieval, also directed by Tom Kuntz, and is set up as a cinematic alien encounter with a fleet of spaceships. After brief attempt at communication goes wrong, the head scientists decide that Take 5 is the only winnable way out of the situation. The approach positions Take 5's 1 in 9 odds as the best choice.

In "Medieval" the spot shows a small band of medieval warriors learning that they will be going up against a well-armed force of 200,000 to 300,000 enemies. Given these odds they opt for the lottery.



Awww said:

These are great....Eric Silver FTW!

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