Animal India celebrates rust for what it is in a commercial for adidas' Originals Equipment

adidas Original equipment.jpgTo launch adidas' Originals​ Equipment range Animal India focused on a decade that celebrated the essentials of structure, and not the fluff around it. This film is a manifestation of the brand philosophy, celebrating rust for what it is - concrete proof of equipment having endured the tides of time. Everything that is essential, nothing that is not.

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