OCBC Bank and GOVT Singapore launch Passion Amplified to help tennis fans live their passion

Passion Amplified.jpgOCBC Bank and GOVT Singapore have launched Passion Amplified, a first-of-its-kind interactive tennis experience driven by voice recognition technology as part of this year's BNP Paribas WTA Finals Singapore Fan Village Experience.

Situated right in the heart of Singapore Sports Hub, tennis fans can head down to the OCBC Passion Amplified booth at the WTA Finals Fan Village and pit their tennis prowess against one another, without actually having to play tennis. OCBC Bank is the Official Card Partner of the women's tennis championships held from 22 to 29 October 2017. Inspired to enable tennis for everyone regardless of skills, abilities or age, players can control the movement of their tennis avatars within a 3D tennis video game by simply using their voice.
Using audio recognition technology designed by technology design studio, Untitled Project, the game extracts and analyses volume and pitch, to determine the power, trajectory and timing of shots during the gameplay. The project is supported by the Infocomm Media Development Authority (IMDA), to encourage local creative agencies to harness digital technology and explore innovative ways to better engage with audiences.

Goh Theng Kiat, Chief Marketing Officer, OCBC Bank, said, "Thanks to collaborative creative inputs from the partnership between OCBC Bank, GOVT and IMDA, we were able to take our Fan Village activation up a notch this year with an innovative and engaging voice recognition video game. The fans love how their on-screen avatars come to life just from the sound of their own voices. With the enthusiastic response from the crowd during the opening Sunday session, we look forward to having an even bigger audience join us at the Fan Village during this coming weekend to have their  tennis amplified with us."

"This wouldn't have been possible without brave clients, the supportive folks at IMDA and the minds of our friends at Untitled Project. Together, we've built a tech-driven game with a compelling story. And it's not just tech for the sake of it," commented Tim Chan, Executive Creative Director of GOVT.

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