iris Singapore picks up three new clients: Kerry Foods, Jägermeister and Hugo Boss
iris Singapore has been appointed as leading innovation for Kerry Foods, supporting Jägermeister with its APAC brand strategy and taking on new creative duties for Hugo Boss in Singapore.
iris Managing Director Sorcha John said, “We’ve had great fun kicking off partnerships with Kerry, Jägermeister and Hugo Boss, they are all brilliant examples of true participation brands; culturally relevant and pushing to play an interesting role in the lives of real consumers, just the kind of work we love to do.”
iris Singapore takes on the lead innovation agency role for Kerry Foods, working directly with Simon Hague, Head of Business Development Global, who commented, “We’ve found a very exciting partner in iris. They’ve shown us they’re sharp, strategic and aren’t afraid to challenge us, and willing to get deep into our customers world… the projects we’ve planned should be transformational for our brand and business. Full speed ahead.”
Jägermeister has engaged iris to help launch the brand attitude with smart cultural plays across APAC, with a focus on Korea, Japan, Thailand, India, Singapore and China. Sorcha John commented, “Jägermeister is a dream brand for us, ambitious, cool and with a punchy vision for growth in Asia. We’ve found a real partner in Matt as he understands the power of culture-driven creative in communicating the unique brand character of Jägermeister. “
Matt Djokovic, Regional Director Asia added, “We’re excited to have our brand in such safe hands with iris, Jägermeister is uniquely positioned as a participation brand, and in that we found great alignment with the iris team.”
iris’ new creative duties also extend to Hugo Boss, who will be strengthening iris’ creds in the luxury sector. Executive Creative Director, Ed Cheong commented, “Luxury is no longer about opulence and flamboyance, but depth and discernment. We’re stoked to have Hugo Boss under our roof as we unravel what it means to be a Bossman in Singapore”.