GreynJ United Thailand and Unif encourage people to consume more vegetables and fruit

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400 2.jpgIn Thailand, everyone can often find tasty food and snacks everywhere but these are often lacking in nutritional value, especially vegetable and fruit nutrients. This often proves inadequate for office workers.

Enter ‘400’ (title based on research of how 400 grams of vegetable and fruit per day is the recommended daily intake by WHO) – an entertaining ‘Romanocumentary’ (romance + documentary) dispensing nutritional trivia in a humorously snarky manner. By likening office workers to wild animals, the film introduces a girl on a mission to save her secretly like office mate from ‘extinction’, due to his deficient dietary habits prevalent in many Thais.

400.jpgA leading vegetable juice brand, Unif aims to encourage Thais to consume more vegetables and fruits. Upon launch, the film has been viewed over 3 million times over the course of 3 days, to overwhelmingly positive comments who have committed to adopting healthier lifestyles and dietary habits.

Credits –

Chief Creative Officer: Jureeporn Thaidumrong

Executive Creative Director: Asawin Phanichwatana

Creative Director: Thanyaluck Pongacha

Art Director: Itthipol Pleankrim

Copywriters : Warumpa Laoprasert, Narupon Paoin, Shanya Jiwachotkamjorn

Traffic : Juthamas Tantated

Digital Media Director: Pojanee Sowantip

Junior Planner: Pareena Rachchaibun

Managing Director: Kanaporn Hutcheson

Group Client Service Director: Kanokkorn Seehapan

Account Director: Vorawan Kaewket

Account Executive: Nattaya Dendeevanichsorn

Production Director: Kanoksak Kanchanachutha

Producer: Nattakit Wongpakorn

Production House : Hub Ho Hin Co., Ltd

Director : Nawapol Thamrongrattanarit

Producer : Nattapon Kornkaew

Client: Uni-President Co., Ltd.

Marketing Manager: Thammasak Ekmanochai

Group Product Manager: Varinorn Rattanathitinan

Product Manager: Wichuda Nowwarat