Former Dentsu Jayme Syfu ECD Rey Tiempo joins Y&R Philippines as chief creative officer

Y&R has appointed Rey Tiempo as the new Chief Creative Officer of Y&R Philippines.

A copywriter by discipline, Tiempo (pictured) has more than 15 years industry experience, having worked on and produced effective and award-winning campaigns for the biggest local, regional and global brands, ranging from automotive, retail, food and beverage, to electronics, beauty, wellness and various advocacies. Having ranked as the Philippines’ number 1 Creative Director, Tiempo is consistently named among the region’s hottest creatives.

Tiempo has spent the last 3 years as ECD at Dentsu Philippines/Jayme Syfu, helping reinvigorate the agency’s creative reputation, winning at Cannes and Campaign Agency of the Year, and growing clients’ businesses and the agency’s revenue by almost 40%. His aim is to reject the boundaries traditionally imposed on advertising, and has embarked on a mission to inspire clients and fellow agency folks in bringing back the feeling of wonder to tech.

Tiempo said, “I am brimming with excitement to be part of a network that lives by the words ‘Resist the Usual’, which has always been my sole guiding principle in life. These are thrilling times to be in advertising, and especially in Y&R, as we ditch discipline distinctions for truly integrated creative solutions for our clients.”

Tiempo will work in close partnership with Y&R Philippines Chief Executive Officer Onat Roldan, also a keen advocate of full integration. “It’s our network mission to achieve the sweet-spot where creativity, strategy & data and technology meet, and Rey is the ideal creative partner as we work together to helm Y&R Philippines towards that goal.”