9 Asian entries make the cut at shortlist stage of LIA Radio & Audio all from McCann Worldgroup
London International Awards (LIA) has announced the shortlists for Radio & Audio.
Asia has scored 9 finalists all for McCann WorldGroup, with eight from McCann WorldGroup Philippines and one for McCann WorldGroup Mumbai.
McCann WorldGroup Philippines shortlists are for Retail for Fully Booked titled “Lives 1 of 4 – Frank”, Retail for Fully Booked titled “Lives 2 of 4 – Hanna”, Retail for Fully Booked titled “Lives 3 of 4 – Nicky”, Retail for Fully Booked titled “Lives 4 of 4 – Ben”, Foods for Maggi Magic Sarap titled “Dim Dads – Ned”, Foods for Maggi Magic Sarap titled “Dim Dads – Pedro”, Script Writing for Maggi Magic Sarap titled “Dim Dads – Pedro” and Foods for Maggi Magic Sarap titled “Dim Dads – Rufus”.
McCann Worldgroup, Mumbai scores a finalist for Health Care Services for DermaClinix titled “The Scientist”.
There are 89 entries shortlisted in the medium; with the United States leading with 30 shortlisted entries followed by Germany (16), Australia (12) and the Philippines and the United Kingdom tied with 8 each.
The Radio & Audio jury chaired by Larissa Kirschner (pictured above) of Publicis New York along with all the members of the jury listened to every piece of work entered within the media. Joining Larissa in judging were some of the most talented, recognized and awarded individuals in Radio & Audio: Sandipan Bhattacharyya, Grey Worldwide India; Tom Eymundson, Pirate Group Inc.; Peter Ignazi, Cossette; Jill Kershaw, Sound and Fury Los Angeles; Stephan Moritz, MOKOH Music Berlin; Chris Smith, The Richards Group; Ralph van Dijk, Eardrum Sydney and Paul Wauters, Babel Paris.
Winners for all media will be announced on 1st November. To view all shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist.
Complete list of Radio & Audio 2017 Shortlist (by country):
AUSTRALIA
303 Mullen Lowe, Perth:
• Direction for Road Safety Commission – Time With Mum titled “Window”
CHE Proximity:
• Travel for HotelsCombined titled “Right Here Waiting For You – Bangkok”
• Script Writing for HotelsCombined titled “Right Here Waiting For You – Bangkok”
Eardrum, Sydney:
• Original Music for KFC titled “Wicked Wings”
• Retail for KFC Firecracker Chicken titled “KFC Tabasco”
• Direction for KFC Firecracker Chicken titled “KFC Tabasco”
• Direction for Visa Prepaid Gift Card titled “Flowers”
• Direction for Visa Prepaid Gift Card titled “Perfume”
• Direction for Visa Prepaid Gift Card titled “Teddy”
• Campaign for Visa Prepaid Gift Card titled “Perfume”, “Teddy”, “Flowers”
Mitch Mitchell, The Studio at SCA Perth, Perth:
• Conceived & Produced by Station for Complete DJ titled “Scratch Master Craig”
The Studio at SCA, Perth:
• Script Writing for The Water Corporation titled “Longest ad for shorter showers”
BELGIUM
FamousGrey, Groot-Bijgaarden:
• Innovative Use of Radio & Audio for Klara Classical Music Station titled “Klarafy”
BRAZIL
AKQA, São Paulo:
• Entertainment for Netflix titled “Escobar Frequency”
CCZ*WOW, Curitiba:
• Public Service/Social Welfare Campaign for Jovem Pan FM titled “Heart”, “Eyes”
• Use of Music for Jovem Pan FM titled “Organ Donation”
Ogilvy Brasil, São Paulo:
• Innovative Use of Radio & Audio for IBM Cloud titled “The Voice of Art”
CANADA
lg2, Quebec City:
• Beverages for Farham Ale & Lager titled “Arnold”
• Script Writing for Farham Ale & Lager titled “Arnold”
• Beverages for Farham Ale & Lager titled “Wim”
• Public Service/Social Welfare for La société de l’assurance automobile du Québec titled “LOL”
McCann Canada, Toronto:
• Public Service/Social Welfare for Prostate Cancer Canada titled “Yourself”
• Script Writing for Prostate Cancer Canada titled “Yourself”
• Public Service/Social Welfare Campaign for Prostate Cancer Canada titled “Yourself”, “Your Mom”, “Your Friend”
GERMANY
BBDO Group Germany, Berlin:
• Innovative Use of Radio & Audio for Smart Electric Drive titled “Smart Electric Symphony”
Grabarz & Partner, Hamburg:
• Automotive for Volkswagen titled “Berlin”
• Direction for Volkswagen titled “Berlin”
• Script Writing for Volkswagen titled “Berlin”
• Automotive for Volkswagen titled “Cologne”
• Script Writing for Volkswagen titled “Cologne”
• Campaign for Volkswagen titled “Cologne”, “Berlin”, “Hamburg”
• Automotive for Volkswagen titled “Hamburg”
• Script Writing for Volkswagen titled “Hamburg”
• Use of Music for Volkswagen titled “Personalized Songs – Mother”
• Original Music for Volkswagen titled “Personalized Songs – Mother”
• Innovative Use of Radio & Audio for Volkswagen titled “Song Inspection – Used Vocals”
• Automotive for Volkswagen titled “Song Inspection – Used Vocals”
HEIMAT, Berlin:
• Public Service/Social Welfare for Dumb Poem titled “Dumb Poem”
Kolle Rebbe, Hamburg:
• Innovative Use of Radio & Audio for Hansgrohe titled “The Rain Pack”
thjnk Berlin, Berlin:
• Sound Design for AUDI AG titled “The Car Whisperer”
INDIA
McCann Worldgroup, Mumbai:
• Health Care Services for DermaClinix titled “The Scientist”
NEW ZEALAND
Colenso BBDO, Auckland:
• Campaign for Anchor titled “Inside Out”, “Real”, “Blank Canvas”
PHILIPPINES
McCann WorldGroup Philippines, Taguig:
• Retail for Fully Booked titled “Lives 1 of 4 – Frank”
•
Retail for Fully Booked titled “Lives 2 of 4 – Hanna”
• Retail for Fully Booked titled “Lives 3 of 4 – Nicky”
• Retail for Fully Booked titled “Lives 4 of 4 – Ben”
• Foods for Maggi Magic Sarap titled “Dim Dads – Ned”
• Foods for Maggi Magic Sarap titled “Dim Dads – Pedro”
• Script Writing for Maggi Magic Sarap titled “Dim Dads – Pedro”
• Foods for Maggi Magic Sarap titled “Dim Dads – Rufus”
SPAIN
McCann Spain, Madrid:
• Foods for Campofrío titled “Elena”
SWITZERLAND
Jung von Matt/Limmat, Zürich:
• Innovative Use of Radio & Audio for The SoundBook App titled “The SoundBook App”
UNITED KINGDOM
Global Media and Entertainment, London:
• Sound Design for Harper Collins titled “Immersive Erotica”
Ogilvy & Mather, London:
• Script Writing for Hellmann’s titled “Food Pioneers: Fleshy Fungal Growths”
• Foods for Hellmann’s titled “Food Pioneers: Scaly Little Water Nuggets”
• Script Writing for Hellmann’s titled “Food Pioneers: Scaly Little Water Nuggets”
• Foods for Hellmann’s titled “Food Pioneers: Tentacled Brain Sacs”
• Script Writing for Hellmann’s titled “Food Pioneers: Tentacled Brain Sacs”
• Campaign for Hellmann’s – Food Pioneers campaign titled “Tentacled Brain Sacs”, “Fleshy Fungal Growths”, “Scaly Little Water Nuggets”
UNITED STATES
BBDO New York, New York:
• Innovative Use of Radio & Audio for Foot Locker titled “Foot Locker Audio Tours”
• Retail for Foot Locker titled “Foot Locker Audio Tours”
• Corporate Image for GE titled “GE Podcast Theater Presents lif-e.af/ter”
• Beverages for Pepsi titled “Break Out the Pepsi”
• Humor for Pepsi titled “Break Out the Pepsi”
• Direction for Pepsi titled “Break Out the Pepsi”
• Script Writing for Pepsi titled “Break Out the Pepsi”
• Beverages for Pepsi / Mountain Dew titled “Poor Parched Mouth”
• Script Writing for Pepsi / Mountain Dew titled “Poor Parched Mouth”
CP+B, Miami:
• Retail for letgo titled “Love Letter to a Sound Machine”
• Script Writing for letgo titled “Love Letter to a Sound Machine”
• Retail for letgo titled “Love Letter to an Articulating Ladder”
• Script Writing for letgo titled “Love Letter to an Articulating Ladder”
• Campaign for letgo titled “Love Letter to an Articulating Ladder”, “Love Letter to a Sound Machine”
FCB Chicago, Chicago:
• Script Writing for Radio Flyer, Inc. titled “Valley of Ogres”
Fitzgerald & Co, Atlanta:
• Campaign for Quikrete titled “Revolution”, “Pilot”, “Startup”, “Yella”, “Shakespeare”, “Party”
R/GA, New York:
• Innovative Use of Radio & Audio for Samsung titled “Can’t Stop”
• Use of Music for Samsung titled “Can’t Stop”
TBWA\Chiat\Day, New York:
• Automotive for Nissan titled “Doctor’s Visit”
• Script Writing for Nissan titled “Doctor’s Visit”
• Automotive for Nissan titled “House Hunting”
• Script Writing for Nissan titled “House Hunting”
• Automotive for Nissan titled “Vacation”
• Script Writing for Nissan titled “Vacation”
• Automotive for Nissan titled “Weekend Away”
• Script Writing for Nissan titled “Weekend Away”
• Campaign for Nissan titled “Weekend Away”, “Vacation”, “Doctor’s Visit”, “House Hunting”
The Richards Group, Dallas:
• Campaign for Motel 6 titled “Dad Bod”, “Hot Yoga”, “Millennials”
• Travel for Motel 6 titled “Millennials”
• Script Writing for Motel 6 titled “Millennials”