W+K Tokyo focuses on digital culture to connect with millennial youths in WASO campaign
Wieden+Kennedy Tokyo has released two new films in the latest global Shiseido WASO campaign. WASO is the new skin care line targeting youth from the Shiseido brand.
These films show young people – they travel, they’re spontaneous, they need a product that fits around them. So Wieden+Kennedy celebrated this lack of routine with a series of on-the-road films that see WASO influencers using products in the real world, in their real lives, on the move. The first spot features Jenny Choi, a blogger and stylist currently living between Vancouver and Seoul. The second features filmmaker Julian Klincewicz and his girlfriend Irie Jean, a floral designer, model and photographer from Brooklyn, as they explore Paris through the lens of their relationship.
VIEW THE CREDITS: WASO_credit.pdf