Vizeum Taiwan promotes VP and deputy general manager Kesy Lee to general manager

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Kesy Lee.jpgVizeum Taiwan has promoted Kesy Lee, Vice President and Deputy General Manager of Vizeum Taiwan, to General Manager. Lee (pictured) will continue focusing on the brand’s strategic development and enhancement of the team’s innovative capability, working with clients closely and creating better business performances and brand experiences.

Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, said, “The network has the vision of ‘Innovating the Way Brands are Built’ and the goal of 100% digitalization by 2020. Vizeum Taiwan has been transforming to achieve these goals in recent years.

“Kesy has diversified experience in different industries and a pioneering work ethic, always driving her team members to take on new challenges to come up with innovative ideas. I believe that her expertise and strong interpersonal skills will help Vizeum Taiwan further strengthen client partnerships,” Tang added.

Lee has more than 20 years of integrated marketing and media-related experience, having worked at agencies such as WPP Group’s Ogilvy & Mather Advertising and Mindshare.

Lee said, “Vizeum Taiwan has a vision of being the most innovative partner to clients; we demand that we work proactively to understand clients’ business and products to find the most valuable target audiences. We utilize data and technology to establish a platform that interacts with consumers, and through the engagement of consumers with brands, we solve clients’ problems. My team members are working hard to achieve this and as long as we are moving forward in the right direction, the best results can be expected.”    

Duncan Pointer, CEO of Vizeum APAC, commented, “We look to go beyond a traditional media agency, helping clients to realise the maximum value of their communications investment by aligning brilliantly executed media and with fit for purpose creative. Kesy has proven during her tenure at Vizeum to be the right person to lead Vizeum Taiwan towards a bright future for our existing and prospective clients.”