The One Club for Creativity inducts five new members its prestigious Creative Hall of Fame

One_Club_Creative_Hall_Fame_Margarita_Corporan-1 (1).jpgThe One Club for Creativity last night inducted five advertising and design legends into its Creative Hall of Fame at a creative black-tie ceremony held at the Gotham Hall ballroom in New York.

The 2017 Creative Hall of Fame inductees were Tom Burrell, founder of Burrell Communications; Diane Cook-Tench, founding director of the VCU Brandcenter (inducted into Educators Hall of Fame); Susan Hoffman, co-CCO at Wieden+Kennedy; David Lubars, CCO, BBDO Worldwide, CCO and chairman, BBDO North America; and artist/designer Rebeca Méndez, professor at UCLA, Design Media Arts.
The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries in advertising and design such as Mary Wells, David Ogilvy, Bill Bernbach and Lee Clow and others.  The first inductee was Leo Burnett, in 1961.

Says Kevin Swanepoel, CEO of The One Club for Creativity: "The Creative Hall of Fame is the ultimate recognition of a storied career as a creative professional, and our newest inductees are being honored because of their significant impacts on the advertising and design industries. These are creatives whose work has transcended advertising, influencing pop culture, uplifting African-American culture, laying the groundwork for the next generation of creatives and even having an impact on thought and action on climate change.  They are titans of our industry."

Tom Burrell launched what is now Burrell Communications in 1971. By understanding and highlighting the positive aspects of black American culture, Burrell changed the face of American advertising.  A collection of Burrell's advertisements for Coca-Cola is archived at the Library of Congress for its cultural and historical significance.

Diane Cook-Tench is the founding director of VCU Brandcenter, the graduate program of Virginia Commonwealth University.  VCU Brandcenter today boasts a league of alumni that lead major brand work across the world.  Prior to her academic career, she won more than 100 awards for her creative work while at The Martin Agency.

Susan Hoffman, Wieden+Kennedy's "employee #8", has spent more than three decades at the agency and is responsible for some of its most memorable work for Nike and others.  She opened W+K London and W+K Amsterdam, and has intermittently served as executive creative director for the Portland, New York and Delhi offices. As co-chief creative officer, Hoffman currently oversees the entire global network.

David Lubars is chief creative officer, BBDO Worldwide, CCO and chairman, BBDO North America.  In the 13 years since he joined BBDO, Lubars has helped transform the agency into the most creatively awarded in the world and a recipient of more than 15 Agency of the Year recognitions by various industry publications.  His work for BMW Films changed forever how we once thought of as advertising, and he was named one of the top 10 creative directors of all time in a recent Forbes CMO Network article.

Rebeca Méndez is an artist, designer and professor at UCLA Design Media Arts, where she is director of the CounterForce Lab, a research and fieldwork studio dedicated to using art and design to develop creative collaborations, new fields of study and methods to research, create, and execute projects around the social and ecological impacts of climate change.

The One Club, producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. The ADC Annual Awards Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.