Spikes Asia 2017: BBDO named Network of the Year, Dentsu Inc Tokyo takes out Agency of the Year + Independent Agency of the Year award goes to CJ Worx Bangkok

The Spikes Asia awards presentation was held in Singapore last night.

Australia had a huge night scoring eight Grand Prix awards. Clemenger BBDO Melbourne scored a whopping four Grand Prix awards for TAC ‘Meet Graham’

This year, Spikes received 4,301 entries from 23 countries.

Network of the Year was presented to BBDO with Dentsu coming second and Ogilvy & Mather in third place.

Dentsu Inc., Tokyo, Japan were named the Asia-Pacific Agency of the Year, Clemenger BBDO Melbourne, Australia took second place with Colenso BBDO, Auckland, New Zealand in third.

The Independent Agency of the Year was awarded to CJ WORX, Bangkok, Thailand, Fred & Farid Shanghai, China came second and Enjin, Tokyo, Japan came third.

This year’s winners were:

Creative Effectiveness

2 Spikes from 19 entries were awarded including 1 Creative Effectiveness Spike. The Creative Effectiveness Grand Prix went to Colenso BBDO, Auckland, New Zealand for their campaign ‘Brewtroleum’ for DB Breweries/Heineken.

Design

The Design category saw 39 Spikes awarded from 350 entries. There were 3 Gold Spikes, 14 Silver Spikes and 21 Bronze Spikes handed out. CJ WORX, Bangkok, Thailand won the Design Grand Prix for ‘The Unusual Football Field Project’, AP Thailand.

Gold Spikes went to Cheil Worldwide Seoul, Ogilvy & Mather Tokyo and Cl;emenger BBDO Melbourne.

Digital

Digital saw 44 Spikes from 407 entries awarded including 4 Gold Spikes, 17 Silver Spikes and 22 Bronze Spikes. Clemenger BBDO Melbourne, Australia, won Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria.

Leo Burnett Mumbai picked up a Gold Spike for Data Capital Salaam Loans. The other 3 Golds went to Australian agencies.

Digital Craft

17 Spikes from 131 entries were awarded including 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes. The Grand Prix was awarded to R/GA Sydney, Australia for its campaign ‘Through the Dark’ for Google.

Gold Spikes went to AKQA Shanghai and Google Asia Pacific.

Direct

37 Spikes from 291 entries were awarded including 2 Gold Spikes, 14 Silver Spikes and 20 Bronze Spikes. Clemenger BBDO Melbourne, Australia won its second Grand Prix for ‘Meet Graham’ for the Transport Accident Commission Victoria.

Gold also went to “Meet Graham” and Taproot Dentsu India for “Adidas Odds”.

Entertainment

There were 13 Spikes from 126 entries awarded in Entertainment including 2 Gold Spikes, 4 Silver Spikes and 6 Bronze Spikes. The Grand Prix was awarded to Hakuhodo Inc., Tokyo, Japan for their campaign ‘Gravity Cat’ for Sony Interactive Entertainment Inc.

Gold Spikes went to Isobar Malaysia for Mudah.com and Ogilvy & Mather Singapore for “Pitching French Films to Hollywood”.

Film

37 Spikes from 379 entries were awarded 6 Gold Spikes, 12 Silver Spikes and 18 Bronze Spikes. Colenso BBDO, Auckland, New Zealand won the Grand Prix for their campaign “Hard Man to Impress”, “Scared” and “Treehouse” for Pedigree.

Wieden + Kennedy India’s “Da Da Ding” campaign for Nike won Gold, as did McCann Bangkok (Sure “Capture”), Hakuhodo Tokyo (Gravity Daze 2 “Gravity Cat”), Publicis Singapore (P&G Vicks “Touch of Care”), TBWA Melbourne (ANZ #holdtight) and Ogilvy & Mather Singapore for “Pitching French Films to Hollywood”.

Film Craft

43 Spikes from 441 entries were awarded including 6 Gold Spikes, 14 Silver Spikes and 23 Bronze Spikes. There was no Grand Prix awarded.

Healthcare

25 Spikes from 188 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 14 Bronze Spikes. Clemenger BBDO Melbourne, Australia won its third Grand Prix of the evening for ‘Meet Graham’ for the Transport Accident Commission Victoria.

McCann Worldgroup India won 2 Gold Spikes for “Immunity Charm” for the Ministry of Public Health, Afganistan. Gold also went to McCann Bangkok for Sure “Capture” and Che Proximity Sydney for “The Hearing Test in Disguise” 

Innovation

3 Spikes from 32 entries were awarded including 2 Innovation Spikes. The Grand Prix was presented to Dentsu Inc., Tokyo, Japan for ‘Smile Lock Outlet’ for Toyota.

The Innovation Spikes went to Leo Burnett India for Hindustan Petroleum “Roads that Honk” for HP Lubricants and Marcel Sydney for Heineken Asia “Air-Ink”

Integrated

6 Spikes from 43 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes. The Grand Prix was presented to Taproot Dentsu, Mumbai, India for ‘Adidas Odds’ for Adidas. Gold went to Colenso BBDO Auckland for Pedegree “Pet Adoption”.

Media

37 Spikes from 333 entries were awarded including 7 Gold Spikes, 14 Silver Spikes and 15 Bronze Spikes. McCann Melbourne, Australia won the Grand Prix for ‘Made Possible by Melbourne’ for the University Of Melbourne.

Mobile

20 Spikes from 173 entries were awarded including 3 Gold Spikes, 5 Silver Spikes and 11 Bronze Spikes.

The Grand Prix was awarded to MediaMonks, Amsterdam / Google Asia Pacific, Singapore / Lenovo, Singapore / Marina Bay Sands, Singapore / WWF Singapore, The Netherlands for ‘Arts Science Museum: Into the Wild’ for Google, Lenovo and WWF.

Gold went to Dentsu Tokyo, Clemenger BBDO Melbourne and Ogilvy Melbourne.

Music

7 Spikes from 56 entries were awarded including 1 Gold Spike, 2 Silver Spikes and 3 Bronze Spikes. Host Sydney, Australia won the Grand Prix for ‘Summer Wonderland’ for Air New Zealand. Gold went to R/GA Sydney.

Outdoor

28 Spikes from 293 entries were awarded including 4 Gold Spikes, 13 Silver Spikes and 10 Bronze Spikes. CJ WORX, Bangkok, Thailand won its second Grand Prix of the evening for ‘The Unusual Football Field Project’, AP (Thailand). The campaign also was awarded Gold.

Other Gold winners were Clemenger BBDO Melbourne, Clemenger BBDO Touchcast Auckland who picked up two.

PR

26 Spikes from 264 entries were awarded including 4 Gold Spikes, 8 Silver Spikes and 13 Bronze Spikes. The Grand Prix was awarded to Clemenger BBDO Melbourne, Australia for ‘Meet Graham’ for the Transport Accident Commission Victoria.

Print & Outdoor Craft

17 Spikes from 177 entries were awarded including 3 Gold Spikes, 6 Silver Spikes and 7 Bronze Spikes. Ogilvy & Mather Japan, Tokyo, Japan won the Grand Prix and a Gold Spike for its campaign ‘Flounder Fish’, ‘Octopus’, ‘Lotus Root’, ‘Mackerel’, ‘Onion’, ‘Mushroom’ and ‘Okra’ for Sagawa Shoyu Inc.

TBWA Thailand won Gold for their McDonald’s “Loving Bangkok Nights” print campaign. Gold also went to Colenso BBDO Auckland.

Print & Publishing

10 Spikes from 148 entries were awarded including 3 Gold Spikes, 4 Silver Spikes and 2 Bronze Spikes. Ogilvy & Mather Bangkok were awarded the Grand Prix and a Gold for ‘Build the Future 1’ for Dksh (Thailand) Ltd.

Gold Spikes went to Cheil Worldwide Hong Kong for JBL Headphones and TBWA Shanghai for “Penguin Frozen Storybook”.

Promo & Activation

26 Spikes from 346 entries were awarded including 4 Gold Spikes, 6 Silver Spikes and 15 Bronze Spikes. The Grand Prix was awarded to CJ WORX, Bangkok, Thailand for ‘The Unusual Football Field Project’ for AP Thailand. The campaign also picked up 2 Gold Spikes.

Radio

12 Spikes from 104 entries were awarded including 1 Gold Spike, 4 Silver Spikes an
d 6 Bronze Spikes. Bashful, Sydney / Kind Agency, Sydney, Australia were awarded the Grand Prix for ‘Smartwig’ for The Star Sydney.

The Grand Prix for Good was presented to McCann India, Mumbai / McCann Health, Mumbai, India for “The Immunity Charm”, Ministry Of Public Health, Afghanistan.

Younghee Lee, Chief Marketing Officer of Samsung Electronics and Head of Global Marketing for Samsung’s Mobile Business accepted the Spikes Asia Advertiser of the Year Award.

Media Agency of the Year was awarded to PHD, Auckland, New Zealand, OMD Singapore, Singapore was second with dentsu X, Makati, The Philippines in third place.

Tohokushinsha Film Corporation, Japan received the Spikes Palm, Revolver/Will O’Rourke, Australia came second and Joinery, USA in third.

The Country Agency of the Year, a new award for 2017 saw the agencies below receive the honour of the most awarded agency in their country:

JAPAN : Dentsu Inc., Tokyo

AUSTRALIA : Clemenger BBDO, Melbourne

SINGAPORE : Ogilvy & Mather, Singapore

CHINA : Fred & Farid Shanghai

INDIA : Taproot Dentsu, Mumbai

THAILAND : CJ WORX, Bangkok

PHILIPPINES : Dentsu Jayme Syfu, Makati City

SOUTH KOREA : Cheil Worldwide, Seoul

HONG KONG : Cheil Worldwide, Hong Kong

MALAYSIA : Isobar, Kuala Lumpur

INDONESIA : Hakuhodo Indonesia, Jakarta

NEW ZEALAND : Colenso BBDO, Auckland

Young Spikes PR Competition Winners

1st place — JAPAN: Taro Taniwaki, Activation Planner, Hakuhodo and Takumi Sekiya, Planner, Hakuhodo

2nd place — SINGAPORE: Ayden Ong, Client Executive, Brand, Edelman and Abraham Christopher, Senior Client Executive, Edelman

3rd place — HONG KONG: Holly Chan, Account Manager, Sinclair Communications and Emma Williamson, Account Manager, Sinclair Communications

Young Spikes Digital Competition Winners

1st place — AUSTRALIA: Tristan Viney, Creative Director, Eardrum and Rosie Stone, Copywriter, LOUD

2nd place — VIETNAM: Trang Quynh Nhu, Creative, Mirum Agency and Nguyen Thi Uyen Chi, Senior Account Executive, Mirum Agency

3rd place — BANGLADESH: Md Mahmudur Rahman, Senior Visualizer, Magnito Digital and Tasnim Noorin, Senior Strategic Planner, Magnito Digital

Young Spikes Integrated Competition Winners

1st place — BANGLADESH: Farah Yasmin, Senior Visualizer, Grey Global and Maisha Binte Siddiq, Executive, Servicing & Planning, Grey Global

2nd place — SINGAPORE: Elon Law, Copywriter, Blak Labs and Leonardo Rusli, Art Director, Blak Labs

3rd place — CHINA: Daniel Lo, Creative Group Head, Saatchi & Saatchi Shanghai and Gavin Lee, Senior Art Director, Saatchi & Saatchi Shanghai

Young Spikes Media Competition Winners

1st place — SINGAPORE: Judy Soh, Media Executive, PHD Media and Rylie Huang, Account Executive, PHD Media

2nd place — AUSTRALIA: Millie Di Maio, Digital Director, Slingshot and Kaia Webber, Business Director, Slingshot

3rd place — SRI LANKA: Dilendri Vibodha Wettewe, Senior Brand Executive, Leo Burnett and Sarah Hassanally, Senior Brand Planning Executive, Leo Burnett

Download the Creative Effectiveness winners – Creative Efectiveness.xls

Download the Radio winners – Radio Winners.xls