GREYnJ United Thailand and K Bank's new campaign inspires all bankers to go the extra mile

K Bank.jpgGREYnJ United Thailand and K Bank have released another video, and this time it puts the attention on the all-too-familiar theme of Work Life Balance. How exactly do you do your best for your clients, while balancing your love life? This might sound familiar to most.

Following the previous #GoodImpressionsLiveOn campaign which was very well-received, the current Our Relationships, Matter campaign reinforces K Bank's mission: to inspire all bankers to always go the extra mile for their clients, and do so from their hearts.

KBank 2.jpgThe spot drives home the message of how K Bank's clients are akin to one's family, and that the bank's presence in their lives transcend mere monetary transactions, but rather, go beyond the surface, and play an active role in their daily lives. Why? Because "Towards Service Excellence is more than just a slogan, but a promise.

Credits -
Jureeporn  Thaidumrong (Chief Creative Officer)
Kanaporn Hutcheson (Managing Director)
Asawin Phanichwatana (Executive Creative Director)
Thanyaluck Pongacha (Creative Director)
Chayanee Mateekusontan (Art Director)
Warumpa Laoprasert (Copywriter)
Shanya Jiwachotkamjorn (Copywriter)
Arthima Iamathikom (Copywriter)
Kanokkorn Seehapan (Group Client Service Director)
Nantida Tanswai (Associated Account Director)
Pojanee Sowantip (Strategic Planning Director)
Jongkoch Dusittanakarin (Strategic Planner)
Pareena Rachchaibun (Strategic Planner)
Kanoksak Kanchanachutha (Production Director)
Nattakit Wongpakorn (Producer)
Production House: HelloFilmmaker
Atta Hemwadee (Film Director)
Narathip Chainarong (Assistant Director)
Chotirat Wareerattanarot (Executive Producer)
Thanatphan Palakawong Na Ayutthaya (Producer)


Well Done said:

That was beautiful….Im beginning to think thais are the only ones who actually have feelings in Asia and know how to express them with finesse.

Imagine this in a singapore context…..would be a maudlin singlish farce.

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