DDB and Red Cross equip every Singaporean Instagrammer with life-saving first aid skills

Stroke.jpgDDB Group Singapore and the Singapore Red Cross have joined hands to release six bite-sized instructional first aid videos on Instagram. The initiative, which empowers Singaporeans to respond to an emergency and potentially save a life, marks World First Aid Day.
 
"In an emergency, every second matters. Faster response rates significantly increase a person's chance of survival," said Chris Chiu, Chief Creative Officer at DDB Group Singapore. "However, more often than not, access to life-saving knowledge can be hard to follow and difficult to access. With 63 per cent of Singaporeans on Instagram, the opportunity is huge."
 
The dynamic, easy-to-follow videos each addresses one of the six common conditions of emergencies in Singapore, including cardiac arrest, seizure, choking, severe bleeding, stroke and burn wounds. Instagrammers simply tap the 'save for later' button to download the videos into their accounts for easy access in case of an emergency. This is the first time the Instagram save button has been used as a life-saving tool. Users can also help spread the word by sharing the videos with their followers, tagging @sgredcross, and including hashtags #instasave and #savenowtosavelater.

VIEW THE STROKE VIDEO
VIEW THE SEIZURES VIDEO
VIEW THE HEART ATTACK VIDEO
VIEW THE SEVERE BLEEDING VIDEO
VIEW THE BURNS VIDEO
VIEW THE CHOKING VIDEO
SEIZURES.jpgThrough this campaign, the Singapore Red Cross is hoping to equip every Singaporean Instagrammer with life-saving first aid skills, and turn a photo-sharing community into a life-saving workforce. To boost reach and visibility of the content, brands in Singapore are being sought to support the initiative through their Instagram accounts.
 
"We are pleased to collaborate with DDB Singapore on this innovative campaign, and I would like to thank the team for its efforts in advocating first aid learning. I hope the community will find these neat videos, starring our volunteer first aiders, helpful and save them for use in case of an emergency," said Mr. Benjamin William, Secretary General and CEO for the Singapore Red Cross.
 
Desmond Lee, Minister for Social and Family Development and Second Minister for National Development, officially launched the campaign onstage at the Singapore Red Cross World First Aid Day Carnival on 9 September.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.