ComZone and GGear brings LG’s new brand proposition to Cambodia with K-drama web series

Taking a bold initiative to recapitalize on the present smartphone boom, GGear, main supplier and retailer of all LG Electronics products for Cambodia has partnered with Comzone to manage its smartphone content marketing and social media initiative.

Lundy So, Group CEO, ComZone said, “Riding on the success of building brand awareness, trust and credibility through the web series platform, we are very excited to work with GGear and  to move the LG brand forward in the mobile telecommunications and smartphone market segment. In past projects, we have proven that social media is a great place time and time again to build awareness and engage directly with prospective customers and target audiences.”

VIEW THE TEASER (in Cambodian)

“In the ultra-competitive smartphone market segment that is being dominated by Apple iPhone and Samsung Galaxy brands, we hope to bring forth LG’s exciting proposition of combining proven cutting edge technology, innovative features and value-for-money as a viable alternative by adopting popular K-drama style storytelling in a localised manner,” adds Jessica Lim, Managing Director of ComZone.

As part of the ComZone LG smartphone digital and social media campaign, a mini K-drama style 7-episode web-series has been planned for online airing in coming months.