BBH Singapore and Uber explore how every journey to a destination holds a special memory

Uber Singapore has launched a film created by BBH Singapore that takes you on a journey to a places that hold both special memories and future potential for Singapore and its residents.

The rider brand film ‘Where’ Is More Than Just A Place brings to life two intertwining stories –  a mother trying to encourage her son to fulfil a childhood passion and a retired lieutenant general reuniting with his old comrades – the latter being inspired by the real – life story of a Singapore hero, Albel Singh.

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Gillman Barracks is the place that brings the two stories together and holds a deeper meaning for the past and future of the film’s protagonists.

This is the first in a series of campaigns that will explore Singapore and the special meanings places hold – and to inspire everyone to discover the city with Uber.

Gaston Soto, Creative Director, BBH Singapore  said, “The film gave us room to tell an emotional story and explore the different meanings brought to a place by different people. This is so acutely felt in Singapore, where places are constantly evolving and every street, lane and corner may hold a different memory or signify a new opportunity across generations.”

Stacy Sy, Marketing Manager Uber Singapore said, “We appreciate that every location on the map has a unique meaning in each rider’s life. Wherever they go, there is a reason that prompts them to go there beyond just a physical location. We hope that this film will resonate across Singapore and assure riders that wherever they want to go, Uber will get them there.”.

Credits –

Marketing Director: Eshan Ponnadurai