Untitled Project Singapore's Johnnie Walker Label Studio activation set for global roll out

JWLS_Range.jpgFollowing the global roll-out of the award-winning VR experience that Untitled Project created for The Singleton, a second experience developed by the Singapore-based creative tech studio is being rolled out globally by Diageo.

Untitled Project has created a mobile app for Android and iOS that enables consumers to personalize bottles of Johnnie Walker with their own custom labels. Key to the execution is that photos can be printed and labels pasted onto bottles, on the spot.

Known as the 'Johnnie Walker Label Studio', the team created 3D renders of the physical space which features product displays, a sales counter and a photo wall with props. Toolkits and guides were created for local markets to activate the Johnnie Walker Label Studio seamlessly.
JWLS Concept.jpgJWLS Photo Opp.jpgSince its launch late last year, Johnnie Walker Label Studio has become a key sales driver for the brand. The Delhi duty free channel reported significant sales uplift during Label Studio activation, as did DFS Singapore and Hong Kong. In the wedding banquet channel in Malaysia, Label Studio was used to drive incremental sales in excess of 100 bottles per night.

Jessica Ng, Global Marketing Manager for Diageo's Reserve Portfolio said, "This was a challenging brief because of the level of technical specifications that were required, but Untitled Project were able to deliver it with ease. We are delighted to continue building our relationship with the team at Untitled Project to create technology-enabled experiences that add value to consumers and deliver sales growth."

With the global roll-out continuing throughout 2017, Untitled Project is now supporting activations across Asia Pacific, Europe and the Americas, and working on regular updates of the app with added personalization templates and backgrounds.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.