Racold appoints WATConsult for digital duties

Racold.pngWATConsult won the digital marketing duties for Racold, India's Largest Water Heating Solutions Provider. WAT Consult will manage creative, internet and social platforms including website, search optimization, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from agency's Mumbai office.
Racold believes digital is not only the new way of doing things but it is becoming a preferred way of doing things, may it be buying grocery or buying forex for international vacation.  As India's leading water heating solutions providers we want to leave no stone unturned to take our digital journey to the next level. Mandate was won post a rigorous multi-agency pitch and basis the rankings WAT is appointed.
 
Anil Bhamre, General Manager, Marketing, Ariston Thermo India Private Limited said, "We are happy to announce that we have selected WATConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. Wat Consult won this mandate post stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years they will take this new journey of RACOLD in digital space to the next level. We plan to focus on "engagement" levels of our audiences i.e. consumers, influencers, channel partners in digital space. We have had a great 1st half with our TVC video views touching 10 mn views online and now we would like to enhance the consumer experience and brand engagement to a next level. Our focus remains on key markets and product categories we operate in today along with social media platforms, website experience and searches on web pages.  "   
 
Rajiv Dingra, Founder and CEO, WATConsult added, "We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brand     promise and deliver on key brand goals."

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