New KasikornBank film via GREYnJ United garners 11 million views in Thailand within 3 days
August 21 2017, 11:00 am | | 1 Comment
Kasikorn Bank prides itself on it’s dedicated services and a customer centric philosophy since 1971. To show that this philosophy hasn’t changed in a rapidly changing world, a film portraying a couple’s journey from the 80’s was made by GREYnJ. The changes are seen thorough their interactions and a remix of a classic Thai song from the 80’s is used to add to the nostalgic and heartwarming mood.
On the first day of its launch the film garnered 3.3 million views on Facebook and a million on YouTube. To date, there’s a cumulative view of over 11 million on both platforms. The video is complemented by ongoing online and offline campaigns.
1 Comment
All the nuances of usual thai ads but zero substance….”in the world of change good impressions live on” …scratching my head to work out what that means in the context of a financial institution.
I can imagine the 3 million views are for the song, which is quite nice.