MullenLowe Profero Singapore appoints Alex Lee in the position of user experience director

Alex-Lee-bw.jpgMullenLowe Profero Singapore has appointed Alex Lee as User Experience Director.
Lee (pictured left) has worked as a consultant for both boutique and global agencies such as Sapient Nitro, R/GA, Razorfish and Proximity, helping to define, develop and launch cross-platform products to enhance many facets of the consumer experience. Having built a successful career working on clients such as AMEX, Burberry, Ford, Microsoft and Nestle. Lee will work with MullenLowe Profero clients including Harley Davidson,100PLUS, Millennium and Peninsula Hotels to develop integrated, holistic user experiences across every consumer touchpoint. His appointment further bolsters MullenLowe Profero's senior team to help grow their UX capabilities and digital transformation offering for clients.
Radhe Vaswani, MD of MullenLowe Profero SEA says Lee's appointment will strengthen MullenLowe Profero's digital transformation offering in the region and demonstrates their commitment to a customer-centric approach. "We seek to only bring the best talent from creative, media, technology, user experience, strategy, design and production and Alex is known as a specialist in his field. He brings a wealth of experience across a number of different verticals which will help us strengthen our campaign work, which looks to connect and engage with consumers and truly create an unfair share of attention for our clients."
Lee says he's excited to be part of a customer-centric centre of excellence in APAC for MullenLowe Profero. "Bringing experience-led transformation and evidence based techniques to companies at all stages of their development - from start-ups to global multinationals - is something I'm passionate about and something MullenLowe Profero does extremely well. It's an exciting time to be in Asia and I'm looking forward to working with a team who create high quality, user centered work.
The new hires follow the latest hyperbundling of MullenLowe Group and MullenLowe Profero in China and Japan. MullenLowe Group's hyperbundling model refers to their uniquely agile approach to combining skillsets and collaborative talents across its agency brands to solve complex challenges that brands face today.

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