MullenLowe Profero APAC CEO Vincent Digonnet takes on MullenLowe Group APAC leadership

Vincent Digonnet.jpgMullenLowe Group today announced the expansion of MullenLowe Profero APAC CEO, Vincent Digonnet's role. Digonnet joined the MullenLowe Group network in March of this year leading their MullenLowe Profero digital transformation business in Asia, redefining its offering through the creation of centers of excellence. In quick succession he took on additional duties as MullenLowe Group North Asia CEO, and in the process restructured the Group offering in China and Japan. Effective immediately Digonnet will take on the wider Asia Pacific CEO role, reporting into Alex Leikikh, Global CEO.
The leadership restructure comes as MullenLowe Group builds out its hyperbundled model in key APAC markets - most recently with the launch of MullenLowe Group in China and Japan. Digonnet has been charged with continuing to develop the hyperbundled offering across Asia to drive sustained growth.
Alek Leikikh, Global CEO of MullenLowe Group commented, "In the 6 months since Vincent joined MullenLowe Group he has already made a huge difference as a dynamic and forward looking leader. His experience in the region is remarkable, but more important than that is his digital expertise. As we expand and strengthen our hyperbundled model across Asia it is critical that we embed digital first leadership within all our markets, and that is exactly the spirit that Vincent embodies".
Digonnet said, "My focus is on increasing the overall digital communications force at MullenLowe Group in APAC, and strengthening MullenLowe Profero's capabilities in Business Transformation - and to be more specific, in Experience-led Transformation. The MullenLowe Group structure and our hyperbundled operating model will allow us to achieve both transformations quickly and effectively. Plus with existing MullenLowe MediaHub and MullenLowe Open offices in APAC and the recent acquisition of MullenLowe salt offering PR capabilities out of Singapore, MullenLowe Group is in such a strong position to deliver on our clients' needs in the region. I feel very privileged to have such an opportunity to lead the Group in APAC through such critical transformation."
Digonnet takes on leadership of the South & Southeast Asia region from Joe George, who recently announced he is stepping down after 26 years in the MullenLowe Group network. MullenLowe Lintas Group in India, and 303 MullenLowe in Australia will continue to report directly to Global CEO Alex Leikikh. Digonnet will remain based at the MullenLowe Group offices in Hong Kong.


Adrian said:

Digital first leadership???
Surely strategy-first leadership would develop better results for clients....and for the agency!!

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